Brand
BYREDO
BeautyEurope
Byredo is a Swedish luxury fragrance and lifestyle house founded in 2006 in Stockholm by Ben Gorham, known for niche perfumes, scented candles, and leather goods inspired by personal memory. The brand built a cult following in prestige beauty before Puig acquired a majority stake in 2022. Byredo is distributed through its own boutiques and select luxury retailers worldwide.
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