Brand
Movember
FitnessSingapore
Movember focuses on men's health, particularly prostate cancer, testicular cancer, and mental health. They market to men aged 18-45, encouraging them to grow mustaches and engage in fitness challenges. Collaborations often involve lifestyle creators who promote their campaigns with aesthetic, motivational content, emphasizing positivity and community support.
No live briefs from Movember right now. Scout24 tracks them as they appear.
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