Brand
PATOU
FashionEurope
Patou is a French fashion house originally founded in 1914 by designer Jean Patou, known historically for sportswear innovation and the Joy perfume. LVMH relaunched the house in 2018 under designer Guillaume Henry before selling it in 2023 to investors including the Mehta family, and it now offers ready-to-wear and accessories with a playful, Parisian aesthetic.
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