Everything we know about landing brand deals.
Guides, templates and real benchmarks for creators pitching brands. Start with the benchmarks: most creators have no idea what normal looks like, and quit while their numbers are working.
Benchmarks
What normal looks like. Most creators quit at the exact point the numbers say they are working.
What good actually looks like
Aggregate outreach numbers from inside Scout24, plus an honest account of what we can and can't measure yet.
Benchmarks one-pager
MarkdownThe aggregate figures and the calibration framing on a single page you can keep next to your inbox.
Writing a pitch that gets replies
The email itself. Where most outreach quietly dies.
“I love your brand” is not a value proposition
Why affection-led pitches get ignored, and the one swap that turns a fan email into a business email.
Subject lines and first lines
The two sentences that decide whether the rest of your pitch is ever read, and how to write them fast.
Pitch template pack
MarkdownSix openers that lead with value: launch timing, audience overlap, content gap, UGC, event and re-pitch.
Finding the right brands
Timing and targeting. The two things that decide whether a good email gets a reply.
Following up
The mechanic most creators skip entirely, and the cheapest reply you will ever get.
The follow-up nobody sends
Silence is almost never rejection. Here is the cadence, the wording, and when to stop.
Follow-up sequence
MarkdownThe day 3 and day 10 messages, written out, with the variants that add new value.
Rates and negotiation
What to charge, how to say it, and what to do when they ask for free product.
What to charge
How to build a rate you can defend, price usage and exclusivity, and answer the budget question.
Rate card template
CSVA spreadsheet-ready rate card: deliverables, usage windows, exclusivity and rush, with notes.
Contracts and invoicing
The paperwork end. What ScoutAI generates for you and what to check before signing.
Reading a contract, sending an invoice
The clauses that matter, and how to get paid without chasing. Includes what ScoutAI can generate.
Deal checklist
MarkdownEverything to confirm in writing before you start shooting, on one page you can tick through.
More from the blog
Narrative and product notes live on the blog. These two are worth reading alongside the guides above.